Kia | London | Xmas Celebration
Kia Motors UK celebrate in style!
Kia Motors UK tasked Shore to design and deliver their Christmas celebration, to be held in central London.
The brief called for a central location able to host 250 head office staff for both accommodation and the party itself. We worked with the client to design an overall theme for the event which was used in both the pre-event communications and on the night itself to make the event unforgettable.
The challenges for this event included the need to find the perfect venue in terms of the location and space, all within the budget, and to devise a theme for the night which would capture the imagination of the guests before the event and deliver an outstanding event on the night.
We looked at the location of the head office staff, and their routes in to London, to concentrate on a venue close to the station into which they would arrive, the Park Plaza Riverbank.
The theme designed for the event was 'Dreaming of a black and white Christmas, with a touch of Kia red'.
We launched the event with a full communications package including a microsite, email campaign and competition around the best dressed person on the night. This was all designed to raise the anticipation of the event and excite the staff to attend.
In order to deliver the theme we brought together the skills and expertise of five separate suppliers including an eight piece Big Band, theming company, specialist Christmas decorations supplier (16ft Christmas trees) and Table Art providing state of the art interactive table centres.
Theming and concept design
The key client contacts were blown away by the detail we put into the event, from seeing the room bare in the morning to the transformation to the finished theme.
Guests commented that the communications campaign built excitement in the office and they loved the competition element of best dressed including the Apple Watch prize!