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Automotive | Iceland | Incentive

Couples adventure incentive to the land of fire and ice!

The Brief

The goal of the incentive was to reward top achievers and their partners for their performance during the qualification period.
We were challenged to propose a destination that was "different and unique" offering unforgettable activities, luxury properties and superb dining options all within 4 hours flight from London.

The Challenges

The client wanted to run the incentive trip during the month of October which is a tricky time in Europe with the weather in most places not being guaranteed sunshine. We therefore looked at the other end of the scale at cold destinations that still ticked all of the boxes.

The Solution

Working with our suppliers in Iceland we formulated a programme that would be attractive to both males and females who would be in attendance.

As the incentive was only three nights we really hit the ground running with the guests visiting the world famous blue lagoon on the way from the airport to their hotel in the city centre, what a start!

One of the clients main goals of the trip was to see the Northern Lights and we delivered, staying at the Hotel Ranga the guests enjoyed unrivalled views of this wonder of nature whilst sipping on a glass of champagne.

During their stay guests travelled around in amazing Super Jeeps, exploring the geysers, waterfalls, black sand beaches and terrain which makes Iceland so unique. Then took snow mobiles for a tour of the glacier before having their own private 'Ice Buffet' with a view they will never forget.


Destination sourcing
Supplier contracting and negotiation
Delegate management
Flight booking
Onsite management


“Iceland was always somewhere I wanted to go and thank you for making my dreams come true"

“Champagne served on the top of a glacier, incredible!”