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Bard | Bali | Presidents Club Incentive

Far Eastern luxury for the best of the best

The Brief

This annual incentive rewards the best of the best from the European Sales team, for their performance over a year long qualification period.
Working with our delivery partners at Our Secret Lab, our brief was to source a destination and property that reflects the level of service the winners exhibit within the business. The destination and communications must motivate from the launch through the year long qualification period before delivering a once in a life time trip for the winners and their partners including 5* luxury, unforgettable dinners and once in a life time experiences.

The Challenges

One of the unique challenges of this incentive is the fact that the winners qualify from across Europe so we needed to find a destination with great flight routes from across the major European cities. The other main challenge is the fact that this event has been running for 10 years with a history of exceptional destinations therefore we had to really explore new and exciting options.

The Solution

Using our destination knowledge and a little bit of creative thinking we worked in partnership with the Four Seasons hotel brand to take the group to the exceptional Jimbaran Bay, Bali property.

The five night programme was designed to allow the couples to spend time together to recharge their batteries within the amazing surroundings of the hotels three infinity pools and gorgeous beach. The group were treated to the best of Asian cuisine including a street food extravaganza around the main pool of the hotel, a stripped back film night complete with popcorn and ice-cream and an unforgettable gala dinner with full awards ceremony.

When it came to the activities for the group we combined a group activity where a private catamaran took the group to their own private cast away island with 'Assisted Freedom' a concept which allows each winner to spend their credits on the activities they want to take part in. We had guests spending the day in the spa, zip lining in the forests, surfing on the famous Bali waves and much much more.


Destination sourcing
Supplier contracting and negotiation
Launch video
Communication campaign
Event microsite and event app
Flight booking
Onsite management


Nothing makes us more proud of our work than great feedback and we are excited to share some of the this with you:

“Again and again you blow our minds with the thought that goes in to our trips, we truly don't know how you do it"

“This was the first time I managed to win the trip and had heard a lot about them from other colleagues, but nothing prepared me from just how good it was”