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Bard | Maldives | Presidents Club Incentive

Pure luxury in the phenomenal Maldives

The Brief

This annual incentive rewards the best of the best from the European Sales team for their performance over a year long qualification period.
Working with our strategic partners at Our Secret Lab, the brief was to source a destination to provide the ultimate in service and relaxation for this year's trip.
The destination and communications had to motivate from the launch through the year long qualification period before delivering a once in a life time trip for the winners and their partners including 5* luxury, unforgettable dinners and once in a life time experiences.

The Challenges

One of the unique challenges of this incentive is the fact that the winners qualify from across Europe so we needed to find a destination with great flight routes from across the major European cities.
The other main challenge is the fact that this event has been running for 9 years with a history of exceptional destinations therefore we had to really explore new and exciting options.

The Solution

Using our destination knowledge and a little bit of creative thinking we worked in partnership with the Four Seasons hotel brand to take the group to the luxurious Kuda Hura Resort, Maldives.

The five night programme was designed to give the couples the time to spend together by their own plunge pools or with other couples around the infinity pool. The group were treated to a range of cuisines showcasing the diverse cultures for which the Maldives is famous for, from an amazing Indian themed evening with live cooking stations through to a beach barefoot BBQ with the most amazing sunset as its backdrop.

When it came to the activities for the group we combined a group activity snorkelling with the whale sharks indigenous to the waters around the islands with 'Assisted Freedom'; a concept which allows each winner to spend their credits on the activities they want to take part in.

The incentive climaxed with a once in a life time gala dinner with food served around the infinity pool, before the mood of the evening changed as shirt and tie was discarded and swimming shorts donned to dance the night away in the pool to their own private DJ!


Destination sourcing
Supplier contracting and negotiation
Launch video
Communication campaign
Event microsite and event app
Flight booking
Onsite management


Nothing makes us more proud of our work than great feedback and we are excited to share some of these with you:

“I have been to Presidents Club before but this was something else, it just blew me away"

“Amazing, something for everyone and the best trip of my life”