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Bard | UK | Summer Sales Meeting

Summer meeting with a Glamping twist!

The Brief

The summer sales meeting brings together the UK sales force with the location moving around the UK each year.
The key focus of the event was brainstorming and idea generation, so the client was looking for a different type of venue from a standard conference hotel.

The Challenges

The first challenge was the proposed location of the event, the rotation of locations around the UK meant that the event was to be held in the Southwest of England. This, combined with the need for a unique venue meant the team had their work cut out to find the perfect solution!

The Solution

Working with the creative guys at Our Secret Lab we definitely wowed the client with our Glamping Style solution at the beautiful North Cadbury Court, 20 minutes from Stone Henge.

North Cadbury Court provided accommodation for those who don't like sleeping under the stars as well as a range of spaces ideal for the small breakout / brainstorming sessions required to get ideas flowing.
The majority of the guests did brave the elements (luckily it wasn't a typical British Summer!) in our Glamping village, complete with state of the art tents, showers and even an outside bar.

Once the hard work was done the guests were treated to a mouth watering BBQ night with an outdoor cinema, followed the next evening by their gala dinner complete with hidden casino, 4 course dinner and dancing on the lawn until dawn.


Destination sourcing
Supplier contracting and negotiation
Event video
Content generation
Onsite management


The Shore Events & Our Secret Lab partnership was so well received by the main client his feedback was:

“On another level, on budget, on point. I don't work with anyone else, ever..."