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Pharmaceutical | Morocco | EMEA Conference

EMEA Conference with a Moroccan Twist

The Brief

This conference is designed to bring all 500+ EMEA Sales Managers together for four days of training and idea sharing combined with team building and an awards ceremony.
Our brief was to find a destination that would excite the attendees and provide a theme to be utilised throughout the event. With a large number of attendees and multiple break out spaces required we needed to find a venue that could deliver a large meeting space and numerous bedroom requirements, as well as activities and a gala dinner venue.

The Challenges

With attendees coming from 40+ locations across the EMEA region, therefore requiring great flight access, and the requirement of a unique and motivational destination challenged the team to find a location that ticked all of the boxes.

The Solution

Working with the client team we worked through a range of destinations before a decision was made to use the Mazagan Resort, Casablanca, Morocco.

Morocco as a destination provided the unique setting highlighted as a requirement in the brief whilst still being easily accessible from multiple destinations within the EMEA region. The Moroccan culture provided an ideal theme for the event which was used within event communications, stage set design and awards.

The Mazagan resort provided the number of bedrooms required as well as large conference facilities which could accommodate the main session as well as 30 breakout sessions required to deliver the messaging for the conference.

Alongside the work element of the event the attendees were also able to take part in a range of activities including golf, football tournament, quad biking on the beach and team building, all within the hotel grounds. Once night fell the guests were treated to a culinary adventure including local, mediterranean and international cuisine culminating in a Moroccan gala dinner and private use of the onsite night club!


Destination sourcing
Supplier contracting and negotiation
Full audio visual support
Communication campaign
Delegate management
Flight booking
Onsite management


As with all large conferences the movement of people is always a challenge and we are proud to report 100% guest satisfaction for the travel booking element of the feedback.

The client team commented that the destination was perfect, exceeding all elements of the brief.