Bigger and better than ever

Client

Medical Devices

Delegates

1,300

Location

Orlando, Florida, USA

Deliverables

AV & production
Contracting & negotiation
Delegate management
Event & venue branding
Hotel booking
Logistics management
Onsite management
Venue sourcing

Bringing teams together at scale

We recently delivered one of our largest and most complex events to date: an Annual Sales Meeting and Commercial Sales Training programme for 1,300 delegates in Orlando, Florida, on behalf of a global medical devices client.

Hosted at the Gaylord Palms Resort & Convention Center, the event was designed to unite geographically dispersed teams, align on strategic priorities, and energise the sales force for the year ahead. Our team led the end-to-end delivery, ensuring a seamless experience across multiple touchpoints while maintaining a strong focus on engagement and impact.

The programme combined high-level plenary sessions with an extensive learning environment, featuring 18 breakout sessions delivered over two days. These sessions provided targeted training, practical insights, and opportunities for collaboration, allowing delegates to deepen their knowledge and share best practices. Alongside this, a large-scale EXPO showcased key products, innovations, and resources, creating an interactive space for discovery and dialogue.

Driving success for the year ahead

A standout highlight of the programme was the exclusive President’s Event, where selected delegates attended a live NBA game at the Kia Center, watching the Orlando Magic take on the Toronto Raptors. This unique experience added a memorable and rewarding dimension to the event, further strengthening engagement and morale.

The event concluded with a gala dinner and awards ceremony, celebrating outstanding achievements across the organisation. This moment not only recognised individual and team success but also reinforced a culture of excellence and motivation.

Overall, the programme successfully delivered on its objectives, combining scale, precision, and creativity to create a meaningful and memorable experience for all attendees.