FCA, New Orleans

Luxury and local culture in New Orleans

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Client

Delegates

Location

New Orleans, USA

Deliverables

Campaign brand design & development
Communications plan
Contracting & negotiation
Copywriting
Delegate management
Event planning
Onsite management
Registration platform
Venue & activity sourcing
Web build
Website design & build

Shore Events started working on the FCA New Orleans event way back in 2019

We all know why it wasn’t delivered until 2022… but what you might not know is that to produce this highly successful incentive, the following elements were provided:

We developed a multi-level access-controlled website and app in a very short time frame to allow users to log in easily and securely. This platform provided access to highly sensitive sales data and enabled users to view their sales performance. Simultaneously, it allowed zone managers to oversee all the dealers under their jurisdiction. The website featured interactive league tables, updated daily via a data feed, ensuring real-time performance tracking.

In addition, we designed and built an event app to house the itinerary, hotel information, travel details, and essential event information, enhancing the overall event experience. We also created a registration website specifically for the winners, facilitating a seamless registration process.

To ensure full awareness of the incentive program and drive improved performance, we implemented a comprehensive communication plan. This plan detailed how to win and kept participants informed and engaged. Finally, we crafted a compelling programme and itinerary to excite the audience and strategically drive sales.

An incentive’s success is more than just post-event feedback.

It comes down to hitting objectives – positive feedback is then the icing on the cake!

To deliver this incentive, we firstly ensured the audience was engaged by developing an exciting itinerary with the client that incentivised improved performance. We also built an engaging communications campaign to deliver key information to the audience conveniently – on this occasion via a secure website/mobile app.

With these key elements in place, it was smooth sailing for the event team who ensured those in attendance had the time of their lives.

Winners experienced a Jazz concert at the historic Preservation Hall, luxury accommodation in the heart of the French Quarter, a sipping tour through New Orleans, an airboat encounter with alligators in the stunning coastal Bayou’s, the famous Oak Alley plantation and some of Louisiana’s iconic film locations (Forrest Gump and Django).